Which of the following is a part of an organization's environment?

If a consumer, trying to decide between alternatives, believes that a particular brand delivers acceptable product performance and can be short listed, she is in the ________ level of the brand dynamics pyramid

A) presence B) relevance C) performance D) advantage E) bonding

Using a segmented marketing strategy, a firm might decide to ignore market segment differences and target the whole market with one offer

Indicate whether the statement is true or false