Using a segmented marketing strategy, a firm might decide to ignore market segment differences and target the whole market with one offer

Because privately-owned firms do not have to account to stock analysts:

A) short-term profits may be more important than long-term growth. B) long-term profits may be more important than showing consistent positive quarterly returns. C) short-term sales growth may be more important. D) it is important to show consistent quarterly profit returns.

A case involving a federal question may be brought in state court, but the defendant has the right to remove the case to federal court

a. True b. False Indicate whether the statement is true or false