Which behavior demonstrates the concept of the spiral of silence?

a. When a controversial issue arises, the minority position tends to become more vocalized. b. When a controversial issue arises, you are more likely to voice your opinion.
c. You’re more likely to voice your opinions when you disagree with the majority than when you agree.
d. You’re more likely to voice your opinions when you agree with the majority than when you
disagree

Answer: d

Communication & Mass Media

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Research suggests that nonverbal communication accounts for between ___________% of the meaning we communicate to others when we interact with them face-to-face

a) 20-30 b) 30-40 c) 40-50 d) 50-60 e) 60-70

Communication & Mass Media

The fact that Cheerios cereal outsells the store brand equivalent four-to-one demonstrates:

a. how much we are influenced by advertising b. that consumers are stupid c. how purchase decisions are based on the color of product packaging d. that we are creatures of habit

Communication & Mass Media