The fact that Cheerios cereal outsells the store brand equivalent four-to-one demonstrates:
a. how much we are influenced by advertising
b. that consumers are stupid
c. how purchase decisions are based on the color of product packaging
d. that we are creatures of habit
a. how much we are influenced by advertising
Communication & Mass Media
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An explanatory presentation designed to overcome confusion and
misunderstanding can be both persuasive and informative. Indicate whether the statement is true or false
Communication & Mass Media
Kylie does not like Jerome's new haircut, but instead of voicing that she says, "That is a very interesting haircut, Jerome." What type of lie did Kylie use?
a. prosocial b. self-enhancement c. selfish d. antisocial
Communication & Mass Media