Explain the difference between selective exposure and selective attention
What will be an ideal response?
Selective exposure means avoiding messages you disagree with and focusing on messages that
are consistent with your beliefs. Selective attention is a conscious or unconscious choice to process or
ignore all or part of a message.
Communication & Mass Media
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Using a lot of statistics in your speech helps the audience to listen actively
Indicate whether the statement is true or false.
Communication & Mass Media
According to the Elaboration Likelihood Model, listeners who elaborate more will be more persuaded by __________.
A. shortcuts that simplify their thinking about the topic B. evidence and arguments that support the speaker's thesis C. the speaker's positive ethos D. extended narratives that support the speaker's position
Communication & Mass Media