IBM utilized the RONIN, Corporation to conduct international research to capture trend data on mainframe computing. Which of the issues below is not one of the international marketing issues encountered by RONIN while conducting new research?
A) issues as accurate translation
B) receiving consistent results across countries and languages while rapidly turning results around.
C) They must make sure they have been objective throughout all phases of the marketing research process.
D) They must also communicate that results are representative only for specific countries, not for entire regions.
C
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According to Cognitive Evaluation Theory, providing incentive pay
a. causes co-workers to compete with each other for rewards. b. encourages employees to perform at a higher level to balance the i/o ratio. c. changes the employee's perceptions of self. d. decreases employees' overall levels of intrinsic motivation. e. helps employees meet their need for achievement.
Prior to a sales call, coaching should include a sales manager suggesting ways to close the sale.
a. true b. false