Which of the following statements about B2C e-marketing is true?
A) B2C e-business involves online sale of services as much as physical goods.
B) B2C transactions account for most of the e-marketing activity.
C) B2C e-marketing facilitates transactions between organizations.
D) Service providers prefer the B2B model to B2C as there is not enough scope for service transactions in B2C e-business.
A
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Which one of the following is not a strategic choice that a company must make to complement and supplement its choice of one of the five generic competitive strategies?
a. whether and when to go on the offensive and initiate aggressive strategic moves to improve the company's market position, or to go on the defensive b. which value chain activities, if any, should be outsourced c. whether to employ a low-cost strategy, a differentiation strategy, or a hybrid strategy d. whether to integrate forward or backward into more stages of the industry value chain e. whether to enter into strategic alliances or collaborative partnerships
Luke is considering the various options available to him to promote an energy drink, Turbozade, that has decreasing sales volumes after having peaked some time back
Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up? A) advertising B) direct marketing C) events and experiences D) sales promotions E) publicity