Luke is considering the various options available to him to promote an energy drink, Turbozade, that has decreasing sales volumes after having peaked some time back
Which of the following marketing communications tools should Luke focus marketing efforts on to keep the sales volume up?
A) advertising
B) direct marketing
C) events and experiences
D) sales promotions
E) publicity
D
Business
You might also like to view...
If project A has a lower payback period than project B, this may indicate that project A may have a
a. lower NPV and be less profitable. b. higher NPV and be less profitable. c. higher NPV and be more profitable. d. lower NPV and be more profitable.
Business
All of the following are examples of functional obsolescence, except:
a. an over improvement. b. a one car garage. c. a swimming pool in cold climate. d. deferred maintenance.
Business