An increase in any of the following will have a positive impact on customer equity except
a. acquisition cost.
b. base revenues.
c. revenues from increased purchases over the life of the relationship.
d. customer referrals.
e. price premiums.
A
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Gutter Guys is a gutter installation company in Southern California that used to generate most of its sales through telemarketing but now uses direct mail to reach prospective customers. Which of the following most likely explains the reason that Gutter Guys switched from telemarketing to direct mail?
A) Federal Trade Commission's Anti-Spam Act B) Privacy Promise to American Consumers C) California Online Privacy Protection Act D) Children's Online Privacy Protection Act E) National Do Not Call Registry
On August 31, 2016, Peter Services received $3,500 in advance of performing the service. Which journal entry is needed to record the receipt of cash?
A) Debit Unearned Revenue $3,500, and credit Cash $3,500. B) Debit Cash $3,500, and credit Service Revenue $3,500. C) Debit Unearned Revenue $3,500, and credit Service Revenue $3,500. D) Debit Cash $3,500, and credit Unearned Revenue $3,500.