Gutter Guys is a gutter installation company in Southern California that used to generate most of its sales through telemarketing but now uses direct mail to reach prospective customers. Which of the following most likely explains the reason that Gutter Guys switched from telemarketing to direct mail?
A) Federal Trade Commission's Anti-Spam Act
B) Privacy Promise to American Consumers
C) California Online Privacy Protection Act
D) Children's Online Privacy Protection Act
E) National Do Not Call Registry
E) National Do Not Call Registry
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All else the same, the lower the interest rate a company pays on its borrowing:
a) the lower its coverage ratio and the lower its net income b) the lower its coverage ratio and the greater its net income c) the higher its coverage ratio and the lower its net income d) the higher its coverage ratio and the greater its net income
Your product's or service's differential advantage answers which of the following questions?
a. Why would customers buy my product/service and not my competitors? b. Why would customers pay more for my product/service than my competitors? c. What should I tell customers in my advertising to get them interested enough to seek out my product/service? d. It can answer all three of these questions.