Who are the major external stakeholders for a public relations department to consider?

What will be an ideal response?

• Channel members
• Customers
• The media
• The local community
• The financial community
• Government
• Special-interest groups

Business

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Describe the four or five dimensions of culture as identified by Geert Hofstede.

What will be an ideal response?

Business

Merchandise sold F.O.B. destination belongs to the buyer while in transit

Indicate whether the statement is true or false.

Business