All the following variables are used in computing the cost of debt EXCEPT
A) risk-free rate. B) number of years to maturity.
C) market price of the debt. D) maturity value of the debt.
A
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With reference to Cialdini's techniques for appealing to emotion, which of the following is most likely to be involved in the technique of scarcity?
A) Including names and testimonials B) Reminding your audience that they have made similar decisions in the past C) Highlighting the exclusivity of your offer D) Showing that you appreciate your audience E) Giving people a gift with purchase
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If you find yourself in a credit hole, only make the minimum monthly payment until you are out of debt
Indicate whether the statement is true or false
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