British entrepreneur Richard Branson has built a global business empire by:
A) relying on brand extension.
B) being the first to use smart cards in major markets.
C) developing local brands.
D) avoiding consumer businesses with established leaders.
E) restricting the "Virgin" name only to airlines.
A
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Is technology with all ________ advances working for the better of ________?
A) its, mankind B) it's humankind C) it's, mankind D) its, humankind
Target audience-centered marketing means that the organization might undertake
a. a change in the value proposition (product, service or idea itself) b. a change in organizational goals c. increase use of multiple advertising or communication strategies to reach its audiences d. focusing more advertising on the organization's single primary audience e. a reduction in research to allow more money in promotion