The broker-officer of XYZ Realty, Inc., does not like the overly aggressive sales tactics of XYZ's salespeople but has not reprimanded them because business is so good. The broker's conduct is

A respondent's tendency to choose an alternative merely because it occupies a certain position on the page or in a list is called ________

A) structured bias B) random bias C) order bias D) systematic bias E) list bias

The basic conjoint analysis model expressing the fundamental relationship between attributes and utility in conjoint analysis is shown below:

U(X) = ijXij What does ?ij represent? A) 1 if the jth level of the ith attribute is present, or 0 otherwise. B) the part-worth contribution or utility associated with jth level (j, j=1, 2, ...ki) of the ith attribute (i, i=1, 2,...m) C) number of attributes D) number of levels of attribute i