A respondent's tendency to choose an alternative merely because it occupies a certain position on the page or in a list is called ________
A) structured bias
B) random bias
C) order bias
D) systematic bias
E) list bias
C
Business
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The ________ outlines how, when, and where the firm will make the product available to targeted customers
A) target market strategy B) pricing strategy C) product strategy D) promotional strategy E) distribution strategy
Business
Communication testing typically ________ concept testing
A) is conducted at the same time as B) comes before C) follows
Business