Centrum Silver is a multiple vitamin marketed to individuals over fifty years old. The company divides its market into Centrum Silver for Women 50+ and Centrum Silver for Men 50+. The organization is using a _____ approach to market these products.

Companies assume that the lower the product-penetration percentage, the lower will be the market potential

Indicate whether the statement is true or false

Toshiba, Hitachi, and other Japanese television manufacturers use ________ to service the Eastern European market

A) contract manufacturing B) management contracts C) direct investment D) joint venture production E) greenfield venturing