Companies assume that the lower the product-penetration percentage, the lower will be the market potential

Having adequate cash balances to help a business survive in a down economy is critical. The financial ratio that would be most important to keep track of with this approach would be the;

A. Inventory turnover ratio B. Current ratio C. Earnings-per-share D. Return on sales

The probability of a customer being active or purchasing in a given time frame is represented by:

A) retention rate. B) P (Active). C) win-back rate. D) lifetime duration.