__ involves developing an approximation or estimate of the costs of the resources needed to complete a project.

The trade-off approach may be easier to use when there ________

A) are many variables B) are only a few alternatives C) are observers that are biased D) are possible offers that are limited E) is only one highly desirable solution

A direct marketer is involved in decisions relating to headlines, paper quality, and message content. What step is involved in the retailer's direct marketing strategy?

a. presenting the message b. customer contact c. business definition d. customer response