In an advertisement for Curves for Women, consumers are encouraged to "join now" by offering them the rest of the summer free. This statement in the ad corresponds to which component of an attitude?
A) cognitive
B) affective
C) conative
D) verbal
C
Business
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What%age of direct expense is required to market stock if the issuer incurs $1 million in other expenses to sell 3 million shares at $34 each to an underwriter and the underwriter sells the shares at $40 each?
A. 6.98% B. 7.19% C. 7.75% D. 8.33%
Business
Most marketers support creating a department of communications that would handle all of the marketing as well as public relations activities for a firm
Indicate whether the statement is true or false
Business