Most marketers support creating a department of communications that would handle all of the marketing as well as public relations activities for a firm

Likert scale analysis can be conducted on an item-by-item basis (profile analysis)

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The major problem addressed by the process-oriented layout strategy is:

A) the movement of material to the limited storage areas around the site. B) how to design a continuous flow process. C) the provision of low-cost storage with low-cost material handling. D) minimizing difficulties caused by material flow varying with each product. E) balancing product flow from one work station to the next.