Brokers and frequent investors are more likely to work with earnings per share and price earnings ratios to predict short-term stock price movements than with growth Models

Another term for online word-of-mouth marketing is ________, which refers to the transmission of messages in much the same way that biological viruses are transmitted from person to person

A) sequential selling B) viral marketing C) content contagion D) cyber schmoozing

Senator Hotair, Mary's uncle, has become disgusted with Joe. At a press conference the Senator attacks Joe, calling him names, saying he is a disgusting person and must be crazy. This is printed widely. Joe wants to sue the Senator for defamation. He can sue:

a. but will lose because the Senator is a public figure b. but will lose because Joe is a private figure, so public comments about him are irrelevant c. but will lose because members of Congress have immunity from suits for their statements d. but will lose because of the free speech and debate clause of the Constitution e. none of the other choices