Another term for online word-of-mouth marketing is ________, which refers to the transmission of messages in much the same way that biological viruses are transmitted from person to person
A) sequential selling
B) viral marketing
C) content contagion
D) cyber schmoozing
B
Explanation: B) Viral marketing lets "electronic word-of-mouth" do the work that advertising would have done in past decades. Rather than using ads to promote a product, viral marketing encourages users to talk about the product on social media and have others find out about it and promote it in the same way.
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Estimating a divisional cost of capital by comparing the division to a similar free-standing company is known as
A) Divisional Average Cost of Capital approach (DACC). B) Segmental Capital Structure approach. (SCS). C) the "pure play" approach. D) Project Specific Approach (PSA).
The accounts receivable turnover will be worse if a company accepts major credit cards
Indicate whether the statement is true or false