Core competencies are easily imitated by other companies, particularly competitors in the same industry
Indicate whether the statement is true or false
FALSE
Explanation: Core competencies, or competitive advantages, set a company apart from competitors. These are a company's internal strengths that allow the company to meet a specified marketing objective.
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Which of the following is a false statement with regard to job enrichment?
A. It gives employees an opportunity to experience achievement, recognition, and job growth. B. Employees will experience greater job motivation if the environment in which the job is performed is enriched than if the job content is enriched. C. Job enrichment is different from job enlargement. D. Job enrichment gives employees greater responsibility and control.
Which of the following advertising messages would be considered puffery?
A) Fizzy Cola has 50% less sugar than the leading competitor's diet colas. B) Fizzy Cola will donate 5% of the proceeds of the sale of its "Pink Ribbon" cola to support breast cancer research. C) Fizzy Cola, the most refreshment you can get in a can. D) Fizzy Cola, an American icon since 1956. E) Fizzy Cola is produced locally, using local ingredients and local bottlers.