Which of the following advertising messages would be considered puffery?
A) Fizzy Cola has 50% less sugar than the leading competitor's diet colas.
B) Fizzy Cola will donate 5% of the proceeds of the sale of its "Pink Ribbon" cola to support breast cancer research.
C) Fizzy Cola, the most refreshment you can get in a can.
D) Fizzy Cola, an American icon since 1956.
E) Fizzy Cola is produced locally, using local ingredients and local bottlers.
C
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In the context of the specific environment of an organization, which of the following is a difference between supplier dependence and buyer dependence?
a. Supplier dependence relates to the difficulty of finding consumers for a particular product, whereas buyer dependence relates to the difficulty of finding dealers of a particular product. b. Supplier dependence is the degree to which a company relies on a dealer for the dealer's product, whereas buyer dependence is the degree to which a supplier relies on a consumer. c. Supplier dependence takes into account the importance of a consumer to a supplier's sales, whereas buyer dependence takes into account the importance of a manufacturer's products to a company. d. A high degree of buyer dependence can lead to opportunistic behavior, whereas a high degree of supplier dependence does not lead to opportunistic behavior.
Project costs can be classified as each of the following except as
A) feasible. B) direct material and labor. C) fixed. D) variable.