Relationship management is what distinguishes public relations from advertising and marketing

Indicate whether this statement is true or false.

TRUE

Communication & Mass Media

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What are two strategies for referring to hypothetical people?

What will be an ideal response?

Communication & Mass Media

When setting up an experiment, researchers must define a variable in one of two ways. One can define variables in terms of:

a. message features and observed effects b. message features and intended effects c. observed effects and message length d. observed effects and message valence

Communication & Mass Media