A dimension is a broad descriptor which represents a group of related, individual product ________

An owner who has invested capital for the construction of a hospitality facility expects a return on the investment in the form of:

a. travel opportunities and transportation reimbursed b. operating profit and real estate appreciation c. project management opportunities and good budget control d. stocks and bonds

After establishing marketing objectives, the next step in the marketing planning process is ________

A) conducting a marketing audit B) developing marketing strategies C) creating the marketing mix D) formulating the marketing plan E) allocating resources to achieve the objectives