The complex and information-rich tools of IBP can help create brand loyalty and competitive advantage.

Which of the following is most correct concerning delinquent taxes and redemption rights?

A. The important effect of a "sale to the state" by the tax collector is to start the redemption period running, but the delinquent owner's possession remains undisturbed. B. The homeowner is required to make monthly installment payments to liquidate the delinquent property taxes and accrued penalties that are owed. C. In the event the delinquent owner transfers or otherwise alienates the property, the redemption period is automatically terminated. D. The property is automatically deeded to the state if the property is not redeemed within one year.

Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these approaches

What will be an ideal response?