Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these approaches
What will be an ideal response?
The two approaches are: (1 ) an indirect approach that assesses potential sources of brand equity by identifying and tracking consumer brand knowledge structures; and (2 ) a direct approach that assesses the actual impact of brand knowledge on consumer response to different aspects of the marketing.
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Indicate whether the statement is true or false
Latisha runs over a deer with her car. The ACV of her vehicle is $7,250. To repair the damages will cost $4,375
What will the insurer likely pay Latisha for this claim, assuming that her Collision deductible is $500, and her Other than Collision deductible is $200? A) $3,875 B) $4,175 C) $6,750 D) none of the above