Routine effort is always rewarded

The starting point in planning marketing communications is a ________ that profiles all interactions customers in the target market may have with the company and all its products and services

A) marketing budget B) communications audit C) market research program D) publicity campaign E) product launch

Inefficient mail service in many developing countries; difficulty in making personal contact with respondents; and the difficulty of obtaining block statistics and maps are all considerations of the ________ of the framework for international

marketing research. A) information and technological environment B) sociocultural environment C) structural environment D) government environment