The starting point in planning marketing communications is a ________ that profiles all interactions customers in the target market may have with the company and all its products and services
A) marketing budget
B) communications audit
C) market research program
D) publicity campaign
E) product launch
B
Business
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The researcher strives to minimize question bias, defined as the ability of a question's wording or format to influence respondents' answers
Indicate whether the statement is true or false
Business
Which of the following key decisions is involved in composing?
A) What must be the purpose of the message? B) Which mode of communication must be used? C) How can the content be revised effectively? D) How can the format be designed for best effect? E) How can the audience and their needs be analyzed?
Business