Interviewing individuals at a neighborhood café can generate a judgment sample.

In response to a short-term oversupply of wine in the marketplace, the makers of Kendall-Jackson developed two new brands by using rapid prototyping — designing products on a computer and producing rough models to show potential consumers for their

reactions — to quickly bring its ideas to life. Indicate whether the statement is true or false

What factors affect the degree of standardization or customization a firm adopts?

What will be an ideal response?