In response to a short-term oversupply of wine in the marketplace, the makers of Kendall-Jackson developed two new brands by using rapid prototyping — designing products on a computer and producing rough models to show potential consumers for their

reactions — to quickly bring its ideas to life.
Indicate whether the statement is true or false

TRUE

Business

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Digital marketing seeks to:

A) reach consumers when they are not busy. B) replace television as the primary method of advertising. C) create experiences with a brand rather than mere purchases with little or no emotion. D) decrease the level of brand parity through interactive advertising.

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If a creditor is found to have violated the Equal Credit Opportunity Act, he is liable for:

a. actual damages b. punitive damages up to $10,000 c. attorney's fees d. court costs e. all of the other specific choices are correct

Business