Digital marketing seeks to:

A) reach consumers when they are not busy.
B) replace television as the primary method of advertising.
C) create experiences with a brand rather than mere purchases with little or no emotion.
D) decrease the level of brand parity through interactive advertising.

C

Business

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The owner of a condominium complex hired a broker to find buyers for the last two available units, the broker would be considered :

A. Universal agent. B. General agent. C. Special agent. D. Dual agent.

Business

The use of point-of-sale cash register-based data in conducting a study of fast-selling merchandise illustrates _____

a. external secondary data b. internal secondary data c. an experiment d. observation

Business