In most cases, what kind of research is the basis for developing PR plans since it is already available and less expensive and time consuming to produce?

a. ongoing
b. primary
c. interim
d. secondary

d. secondary

Communication & Mass Media

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Cooper just opened a new day care center in town. To get some publicity, he hired a blogger with a huge online following to write an article about his facility

Cooper wanted to have final approval and the chance to edit the content before the blog went live, and the blogger agreed. Out of the four values of a PR practitioner, which one is the blogger, whom Cooper hired, ignoring the most? a) Sense of independence b) Sense of responsibility to society c) Honor of the profession as a whole d) Higher loyalty to the standards of the profession

Communication & Mass Media

Many Internet radio station proprietors, for example, promote and sell remote DJ appearances through their sites

A. TRUE B. FALSE

Communication & Mass Media