Aisha is a marketing manager with Injoos, a company that manufactures packaged fruit juices
Knowing that several other companies exist in the market that offer similar products, Aisha decides to build a customer base from among those who prefer to avoid mass media and other targeted promotions. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customers?
A) advertising
B) personal selling
C) sales promotions
D) direct marketing
E) public relations
E
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The rise of social media puts additional pressure on businesses to handle bad-news messages well
Indicate whether the statement is true or false.
Being overly focused on achieving goals set by management by objectives may result in the inability to respond to a change in the business environment, or ________
A) unintentional performance limitations B) inappropriate time horizons C) decreased intrinsic motivation D) unhealthy internal competition E) missed learning opportunities