One of the advantages of direct marketing is the ability to experiment and improve the process, because of direct marketing's ________
A) opt-in capability
B) speed
C) measurability
D) demographical information
E) mass appeal
Answer: C
Explanation: The measurability of direct marketing is one of its greatest appeals. Because direct responses are directly measurable (unlike many advertising efforts), direct marketing lends itself to constant experimentation and improvement.
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Candidates for the management development program at GenCo Enterprises must first complete a personality assessment to determine their suitability for a leadership role. Based on this, it would appear that GenCo believes in the ____________ approach to leadership.
a. contingency b. trait c. behavioral d. transformational
Which of the following describes an organization whose design is not defined by, or limited to, boundaries imposed by a predefined structure?
a. functional b. boundary less c. divisional d. geographic e. product