Candidates for the management development program at GenCo Enterprises must first complete a personality assessment to determine their suitability for a leadership role. Based on this, it would appear that GenCo believes in the ____________ approach to leadership.

Managers' and/or employees' unwillingness to change

What will be an ideal response?

Andrew Levitt runs a retail store in Norristown. Andrew's store stocks cold weather products as Norristown mostly has sub-zero temperatures. Which of the following is evident here?

A) local marketing B) concentrated marketing C) segmented marketing D) mass marketing E) direct marketing