The strategy that identifies a brand as a symbol of a particular global segment is known as:
A) foreign consumer culture positioning.
B) global consumer culture positioning.
C) local consumer culture positioning.
D) global market positioning.
E) demographic market positioning.
B
Business
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Comtex, a U.S. clock manufacturer, recently built a new production facility in Bangladesh. Which term best describes the activities of Comtex?
A) joint venture strategy B) brownfield strategy C) acquisition strategy D) greenfield strategy
Business
Which of the following methods of amortization is normally used for intangible assets?
A) straight-line method B) units-of-production method C) finite-life method D) declining-balance method
Business