Individuals or organizations who are affected by a project best defines

Point-of-purchase displays in grocery stores, coupons, premiums, and trial-size packages are most useful when the consumer is near which stage of the AIDA model?

a. knowledge b. action c. preference d. awareness

Auto insurance rates are based upon

A) whether you keep your car in the garage or not. B) your marital status. C) the number of miles and the type of driving you do each year. D) the condition of your vehicle.