Point-of-purchase displays in grocery stores, coupons, premiums, and trial-size packages are most useful when the consumer is near which stage of the AIDA model?
a. knowledge
b. action
c. preference
d. awareness
Ans: b. action
Business
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Seven parcels of land were subject to a restrictive covenant limiting use for residen- tial purposes. A woman acquired all seven parcels and intends to build a commercial property in conformance with zoning. Which of the following describes her rights?
A. She will not be issued a building permit because the use would violate the restrictions. B. The restrictive covenant is terminated by merger. C. Any former owner can obtain an injunction to stop the project. D. Anyone can enforce the restrictions.
Business
Generally speaking, companies are willing to use any communication tool that consumers are likely to use
Indicate whether the statement is true or false.
Business