A 2007 Nielsen study concluded that recommendations from consumers are the least trusted form of promotion

What are two practices managers can utilize in order to implement "refreezing," the third stage of Lewin's change model?

What will be an ideal response?

When companies reposition their products and themselves as "green," they are trying to indicate that:

A) they are socially and environmentally conscious. B) their products are of best quality. C) they provide the best "value" for money. D) their products are for upper class customers.