What are two practices managers can utilize in order to implement "refreezing," the third stage of Lewin's change model?
What will be an ideal response?
Answer: Encourage employees to exhibit the new change and Reinforce desired change in the employees
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Which of the following is the major difference between the accounting for equity securities and debt securities?
A) Debt securities are classified as liabilities, while equity securities are classified as assets. B) Debt securities are classified as trading investments, while equity securities are classified as held-to-maturity investments. C) Debt securities earn interest revenue, while equity securities earn dividend revenue. D) Debt securities of all types have a maturity date, while only a few equity securities have a maturity date.
In terms of analyzing advertising or IMC campaigns, which would be an example of measuring affective responses?
A) sales and redemption rates B) product specific awareness C) awareness of the overall company D) liking the company