Objectives needing approval should be written to fit the S.M.A.R.T. model. During this phase, practitioners should also do which one of the following?

a. research which target audiences is key to the campaign’s success
b. get buy-in from organization’s dominant coalition
c. build relationships with members of the media who may support the campaign
d. provide a clear rationale for the objectives based on supportive secondary research

b. get buy-in from organization’s dominant coalition

Communication & Mass Media

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Explain the three types of general purposes for presentations. How are they different?

What will be an ideal response?

Communication & Mass Media

Which of the following is a good practice when using statistics in a speech?

A) ?Using all the statistics related to the topic even if some of them cannot be verified B) ?Using statistics that are at least two years old C) ?Reciting statistics orally to make the audience understand better D) ?Evaluating the source of the statistics

Communication & Mass Media