Explain the three types of general purposes for presentations. How are they different?
What will be an ideal response?
To inform is to define, describe, or explain a person, thing, place, or concept. To
persuade is to change or reinforce audience members? ideas or convictions, or to urge
them to do something. To entertain is to amuse an audience.
Communication & Mass Media
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Though Samuel agreed to the budget approved for a campaign, he ended up spending almost twice that amount. Which PR skill did Samuel lack?
a) Planning expertise b) Research ability c) Problem-solving ability d) Social media expertise
Communication & Mass Media
Demographic segmentation is based on audience characteristics such as:
a. values, beliefs, and buying patterns b. age, gender, and ethnicity c. control of resources, power, and income d. all of the above
Communication & Mass Media