Demographic segmentation is based on audience characteristics such as:
a. values, beliefs, and buying patterns
b. age, gender, and ethnicity
c. control of resources, power, and income
d. all of the above
b. age, gender, and ethnicity
Communication & Mass Media
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Subaru has won over many new customers by conveying:
a. That it's OK to switch from another car brand b. The car's unmatched safety ratings c. The "love" behind its brand d. Safety, reliability and durability
Communication & Mass Media
Your temperament may influence your level of speech anxiety
Indicate whether the statement is true or false
Communication & Mass Media