A push strategy is most likely preferable to a pull strategy when goods are sold using self-service distribution

In choosing an advertising agency, Lycra's marketing managers asked three different agencies to make a presentation about how each would enhance the unique position of the Lycra brand. What do people in the advertising industry call this process?

A) unique selling proposition presentation B) shootout C) creative exposure D) creative presentation

In recognition that not all employees have the same needs, many employers offer

A) tax-deferred pension plans. B) apay-for-performance plan. C) a cafeteria-style benefits plan. D) a package of fringe benefits.