In choosing an advertising agency, Lycra's marketing managers asked three different agencies to make a presentation about how each would enhance the unique position of the Lycra brand. What do people in the advertising industry call this process?

On April 30, Victoria Secreto sold 1,000 shares of her Limited, Inc.'s common stock to Claire Jewels for $8,000. The stock cost Victoria $5,000. Limited, Inc.'s accounting equation ______.

a. is not affected b/c the corp. is separate from its owners b. will show a decrease in total assets and total shareholders' equity c. will show an increase in total assets and total shareholders' equity d. will show an increase in Retained Earnings e. is not affected b/c of the cost principle

Rochelle is preparing to do her taxes. To determine what percentage of her individual annuity income was taxable and not taxable, Rochelle divided her investment in the annuity by the total of the expected payments that she will receive through the annuity. This quotient is called the

(a) percentage participation (b) break-even point (c) coinsurance percentage (d) exclusion ratio