Owning a home entails all of the following expenses, except
A) renter's insurance.
B) property taxes.
C) maintenance expenses.
D) lost interest on the down payment and closing costs.
Answer: A
Business
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Personal selling has many advantages over the other promotional tools. For instance, personal selling:
a. is perceived by the customer as offering less biased product information. b. is far less expensive than the other promotion tools. c. can adapt the communications message to the needs of the individual customer. d. involves highly effective one-way communication. e. all of the above.
Business
The main dimensions of the VALS segmentation framework are consumer motivation and consumer
resources. Indicate whether the statement is true or false
Business