Personal selling has many advantages over the other promotional tools. For instance, personal selling:
a. is perceived by the customer as offering less biased product information.
b. is far less expensive than the other promotion tools.
c. can adapt the communications message to the needs of the individual customer.
d. involves highly effective one-way communication.
e. all of the above.
Ans: c. can adapt the communications message to the needs of the individual customer.
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Which of the following is true of technical challenges?
A) The technology to overcome them does not exist as yet. B) Finding a solution is beyond the capacity of a single person. C) The organization does not possess the technical ability to find the solution. D) Solutions can be found if enough subject knowledge is used. E) There are no clear solutions even when enough technical knowledge is available.
A sampling plan that requires a person to interview 100 people as they exit a department store would most likely be:
A) a simple random sample. B) a convenience sample. C) a systematic random sample. D) a stratified sample.