It is estimated that about 30 % of the largest American industrial firms outsource more than 50% of their manufacturing

The third and fourth components in developing or changing a business strategy, external and internal analysis, together form what is called a(n) _____.

Fill in the blank(s) with the appropriate word(s).

Target markets can be selected by appealing to the entire market with one marketing mix

Indicate whether the statement is true or false a. True b. False